Thursday, 24 March 2016

All New Les Mills Classes Launch in Australia

What would it take to drag me back into a cycle room? The promise of a totally new world. 

Literally.

So Les Mills' The Trip has more than delivered. This is the future of cycling - pedalling through planetary landscapes, high over the cities of London and New York where you can peer down and see the laneways, feel the nerves of being on a bridge, veering around a tight corner...

Melbourne is about to experience The Trip 4 at the Melbourne Convention Centre for Filex 2016. This is set in a planetary wonderland. You'll be pedalling hard to Major Lazer, Hudson Mohawke and A Tribe Called Quest to name a few.

As you'll discover in my interview with Matt Spandow from Les Mills Asia Pacific, the technology behind The Trip isn't cheap and it's likely to be offered at premium clubs as a beginning point. BUT. There's another Les Mills offering and it comes at you with a different proposition.

Sprint is a 30-minute (short, sharp!) HIIT workout that is scientifically tested and developed in collaboration with Penn State University to ensure the intervals are timed EXACTLY to maximise EPOC (your post-exercise calorie burn). All this set to bass-heavy beats, choreographed to align perfectly with the intervals. This has already been launched in Australia - if your gym doesn't have it but they do have Les Mills, ask about it. 

See the videos, read more about The Trip.

Meet Matt Spandow, Les Mills Asia Pacific Marketing & Sales Director. Here's what he shared with me about Sprint and The Trip.

Sprint and The Trip are both new products. We know the international trend for HIIT and previously we’ve hit that segment with GRIT. Cycling studios are sitting empty half the time. We worked with Penn State University to create the science behind a HIIT 30 minute class, and the science and the results of the EPOC burn, people get around a 900 calorie burn throughout the rest of the day.
It is recommended you do HIIT workouts twice a week to avoid diminishing results. Ideally, Sprint is designed to be done twice a week. This is the same for any HIIT workout – including GRIT.

The Trip is immersive fitness. There’s never been one showcased in Australia before. Multiple projectors and screens are involved and the instructor takes you through virtual worlds and it’s so realistic, it feels like you’re moving. The instructor faces away from you as if you’re riding in a peloton.
It’s amazing how people become immersed in that world. This is just normal interval training, not HIIT. It’s normally about 45 minutes.

One of the problems we see in these spaces is that there’s only RPM on the timetable. There’s all this space and a lack of great programming so that’s where these two new programs meet the new global trends: HIIT and the interaction with technology. People want to work out short, sharp and get bang for their buck. With The Trip, it’s about really using principles of gaming with fitness science.

The hormonal and EPOC levels have to be timed to the exact intervals. Because we use choreography and music as well as the Penn State science, we’ve brought that into Sprint and GRIT.

The Trip really attracts a lot of people who have never done cycling before. It’s more about people wanting to experience the virtual world. Our company mission is to create a fitter planet. It doesn’t help if we bring out a program for people that are already there.  We want people to say this looks cool, it looks like a lot of fun so they come in to try it.

The Trip is so new it has never been seen in Australia before so we’ll be debuting it at FILEX. Whether clubs decide to charge in clubs or not is up to them. Our recommendation is to use it to attract new members, but we wouldn’t recommend charging extra. With Sprint, you’ll find people [instructors] just need to do the training, but there’s no extra equipment needed.

Not every gym can afford the technology fee for The Trip. For now, I’d imagine you’d see it in more affluent clubs. Your bigger chains, it would make sense for a couple of these to take it on. Premium clubs are more likely to invest in the technology and some chains will decide to put it on in their centrally located clubs where members are willing to travel for the experience.

Training [for instructors] in Australia will be available as soon as clubs decide they want to go with it. It will be different as we’ll actually do site-specific training. Sprint training is available across the country right now.

The instructor creates a whole experience by narrating the training.
A couple of studios in Hong Kong, London, Santa Monica, Stockholm and Newmarket, NZ have The Trip operating right now. All the content and testing has been centrally developed in New Zealand. To create this 3D virtual world, a lot of work has gone in.
The Trip One is the very first one we did recreates TRON – like the digital world of the movie.
I did The Trip Four in Hong Kong and it was virtual cities. The screen wrapped 270 degrees and we could look down through landscapes like New York and Tokyo, London and city to city.

The one we’re showcasing in Melbourne, you go through planets for about five or six planets. I haven’t heard the music, only seen the visuals so far. I imagine a lot of it will be generated by our studio in New Zealand, and they’re driven by heavy beats just like GRIT.  Music is designed to take people on a journey, to bring heart rates up and down. Chris Richardson in New Zealand listens to something like 3000 songs a quarter for one release to select the right music. There’s no rules, so if they want a track, we go out there and we purchase those.

Read more about The Trip and Les Mills Immersive Fitness.

Members of the public can attend Sprint classes at Melbourne Convention Centre during FILEX.


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