Endurance sports journalist, Matt Fitzgerald, argues it all comes down to posing this question to yourself and if you do want it, then you can take actions to make it happen.
This is not just elite athletes, of course. It's anyone who needs the motivation to perform - whether it's fitness or your sales job, your desire to get through a triathlon, write a novel, cycle to work daily, complete a second degree. These things take mental courage and commitment.
Matt has worked with elite athletes from all over the world and what he reveals is that ".001 percent have the same psychological vulnerabilities that the rest of us have, and must overcome them to achieve things...Talent alone doesn't cut it."
Talent alone doesn't cut it.
This might be enough for some of you to throw in the towel. For the rest of us, it's inspiring. Regardless of skill, it comes down to attitude towards our goals and working for it.
Here's what to keep in mind, whether you're just beginning or you're already established as an athlete, a performer, an executive or contemplating a half-marathon.
If you want to read Matt's book, it's How Bad Do You Want It? by Matt Fitzgerald (Murdoch Books, $29.99)
Embrace principles of Psychobiological Performance